DRXN.
Direction Intelligence
Your dealership's judgment, delivered before you open the door.
DRXN turns your inventory, leads, and market data into one ranked briefing — twice a week, in plain language, with a decision attached to every line.
Monday Briefing
47 in stock / 7 aged 45+ / 14% conversion
Urgent: Repricing Needed
Our analysis identifies a significant gap in your aging inventory. Immediate action is required to maintain competitive pricing and avoid lost leads.
THE PROBLEM
You have more data than time to use it.
Disconnected systems create a fragmented view of your business. Your DMS, CRM, and marketing tools operate in silos, leaving critical insights buried in spreadsheets and reports.
DMS
Inventory / Pricing
CRM & Leads
Marketing Spend
Reviews
5 systems. 1 person. Zero synthesis — until it's too late to act on it.
Zero synthesis
01
Connect
You share what you already run — inventory report, lead export, a DMS pull. Nothing new to adopt.
Three steps. No new system to log into.
02
Synthesize
DRXN cross-references it against live market and comp data, trim and feature-adjusted, unit by unit.
How it works
03
Deliver
A ranked briefing lands Monday and Thursday mornings — to open the week and reset for the back half.
Beyond pricing
Intelligence for the whole store
01
Inventory & Pricing Position
Which units are aging, where they sit vs. the true comp set — not just book value.
04
Sales Team Coverage
Where activity is thin, where deals are stalling, where attention is needed.
02
Merchandising Quality
Missing photos, thin descriptions, weak listings — flagged before they cost you leads.
05
Marketing Spend Efficiency
Which channels are earning their budget — and which are quietly wasting it.
03
Lead Response & Conversion
Where leads are dying — speed to contact, follow-up gaps, source performance.
06
Reputation & CX Signals
Review trends and service friction that shape tomorrow's traffic.
Built around the week you actually run.
Monday: Start the week
Everything that moved over the weekend, ranked and ready before the doors open.
Thursday: Prep for the weekend
A mid-week reset — what needs fixing before your highest-traffic days.
A two-week pilot. Zero cost. Zero risk.
Built to prove itself on your own numbers before you commit to anything.
Send this week's inventory report and lead export — nothing else to set up.
01
02
03
04
Receive a full briefing every Monday and Thursday morning for two weeks.
No contract. No cost. Cancel with a text at any time.
If it saves you time and makes you money, we talk terms.
The rhythm
Built around the week you actually run.
Not another dashboard to check. Two fixed moments that match how a dealership actually moves — the start of the week, and the turn into the weekend.
01
Start the week
Everything that moved over the weekend, ranked and ready before the doors open.
02
Prep for the weekend
A mid-week reset — what needs fixing before your highest-traffic days.